2013-14 Unit Plan
Recruitment and Outreach

Mission Statement

The mission of the Butte College Recruitment and Outreach Office is to provide prospective domestic students with information and experiences to discover all the opportunities that await them at Butte College.

Program Description

The Butte College Office of Recruitment and Outreach utilizes a variety of methods to reach prospective students.  These include activities such as student-guided campus tours, emails, college fairs, special programs and participation in community events.  During the 2011 - 2012 academic year, the office mailed out over 1,700 information packets to prospective students and provided 116 campus tours to 791 individuals.   Additionally, our recruiters spoke to over 1,750 students at recruitment events.

To help distinguish Butte from other institutions, the Recruitment and Outreach office staff contact, by telephone, all individuals that apply to Butte College to answer any preliminary questions the individual may have about the college.  This commitment to addressing each prospective student’s individual needs is a hallmark of the office.

Future Development Strategy

Strategy 1

Acquire on-going District funding for  Butte College Family Day event.  This is an  event, held every other year, designed to bring prospective students and their families to the campus to help demystify the college experience.  By working closely with Migrant Education and other programs, we hope to attract underrepresented students to this event.  In the past, we have had between 300 to 350 participants.

Initiatives
  • Inspiring passion through collaboration
  • Focusing on student success
  • Enhancing an innovative, responsive, and accountable culture

  • Supporting Rationale
    Provides an event for the whole family to learn about college.  This is especially important for first generation students.

    Supporting Rationale Alignment
  • Maintaining core programs and services
  • Strategy 2

    Develop the “Butte Buzz”, an electronic newsletter than will be distributed quarterly.  Each newsletter will showcase a Butte College program or department, spotlight a current student and include information on steps to enroll and important deadlines and dates.  The newsletter will be targeted toward prospective students, high school counselors and other community members.

    Initiatives
  • Enhancing an innovative, responsive, and accountable culture
  • Modelling sustainability

  • Supporting Rationale
    Will help remind prospective students of the steps to enroll and serve as a reminder of when they need to do this.

    Supporting Rationale Alignment
  • Increasing student success
  • Strategy 3

    Out of State Recruiting – Implement an assertive recruitment plan for out-of-state students.  The plan includes travel to targeted states, mailing of brochures and letters to high schools,  actively contacting high school counseling and career centers, working with current out-of-state students to target their high schools, remote video/phone counseling appointments and personally following up with any prospective student that request information.

    Initiatives
  • Inspiring passion through collaboration
  • Focusing on student success
  • Valuing a culture of learning

  • Supporting Rationale
    With reductions of state funding, many California colleges are now looking at out-of-state students to help generate income. 

    Supporting Rationale Alignment
  • Maintaining core programs and services
  • Establishing new initiatives that support the Strategic Direction
  • Required Resources

    One Time Requirements:
    $1,000 – Color Laser Printer- We print a lot of documents in color for recruiting.  Our current color printer is old and the print quality is not good.
    $8,000-Family Day-To cover the operational and promotional costs associated with the every-other year event.  $3,500 is for food (breakfast and lunch); $1,000 for buses; $2,500 for printing, postage and promotional costs and $1,000 for custodial and utilities.

    On-Going Requirements:
    $20,911-Salary- To cover the additional salary to reclassify the Assistant Director to Director of Recruitment and Outreach.  This reclassification is due to increased responsibilities assumed by the Assistant Director.
    $4,741-Benefits- To cover the additional cost of benefits for the reclassification of the Assistant Director to the position of Director.
    $5,440-Student Assistant-To cover the cost of one student assistant who is making telephone calls to all individuals who apply to Butte College as well as individuals who request information.  This amount equals one student working 20 hours per week for both the Fall and Spring semester (total of 33 weeks).  Also to help maintain a presence in the new SAS building when professional staff is busy, help cover the increase in campus tours, and cover office duties.
    $14,500 – Out of State Recruiting Strategy – Costs include $6,000 for Counseling, $5,000 for travel to out-of-state locations, $1,500 for printing/mailing and $2,000 for contacting high schools/students.

    One Time Requirements:   $9,000
    On-Going Requirements:   $45,592
    TOTAL:                                 $54,592

    Current Revenue Stream

    2012 – 2013 Recruitment & Outreach Budget:  $136,640   
    2012 – 2013 Recruitment & Outreach One Time Money:  $36,500
    (One time money was for LEAP and Summer Connection – See School Relations)  

    Augmentation Requests

    Original Priority Funded Program, Unit, Area Resource Type Description Account Number Object Code One-Time Augment Ongoing Augment Supporting Rationale
    1 Yes Recruitment and Outreach Personnel Additional salary for reclassification of Brad Zuniga 11.000.700.1.639001 52110 $0.00 $20,911.00 Increased responsibilities assumed by the Assistant Director
    2 Yes Rrecruitment & Outreach Personnel Benefits for reclassification of Brad Zuniga 11.000.700.1.639001 53000 $0.00 $4,741.00 Increased responsibilities
    3 Yes Recruitment & Outreach Personnel Student Assistant 11.000.700.1.639001 52368 $0.00 $5,440.00 To cover the cost of one student assistant who is making telephone calls to all individuals who apply to Butte College as well as individuals who request information. This amount equals one student working 20 hours per week for both the Fall and Spring semester (total of 33 weeks). Also to help maintain a presence in the new SAS building when professional staff is busy, help cover the increase in campus tours, and cover office duties.
    4 Yes Recruitment & Outreach Operating Expenses Out of State Recruiting Strategy 11.000.700.1.639001 55890 $0.00 $14,500.00 Costs include $6,000 for Counseling, $5,000 for travel to out-of-state locations, $1,500 for printing/mailing and $2,000 for contacting high schools/students. The plan includes travel to targeted states, mailing of brochures and letters to high schools, actively contacting high school counseling and career centers, working with current out-of-state students to target their high schools, remote video/phone counseling appointments and personally following up with any prospective student that request information.
    5 Yes Recruitment & Outreach Operating Expenses Color Laser Printer 11.000.700.1.639001 54500 $1,000.00 $0.00 We print a lot of documents in color for recruiting. Our current color printer is old and the print quality is not good.
    6 Yes Recruitment & Outreach Operating Expenses Family Day 11.000.700.1.639001 55890 $8,000.00 $0.00 To cover the operational and promotional costs associated with the every-other year event. $3,500 is for food (breakfast and lunch); $1,000 for buses; $2,500 for printing, postage and promotional costs and $1,000 for custodial and utilities. This is an event, held every other year, designed to bring prospective students and their families to the campus to help demystify the college experience.
    Total(s) $9,000.00 $45,592.00