2013-14 Unit Plan
Graphic Design

Mission Statement

Comprised of a dynamic grouping of disciplines—graphic arts, interactive design, digital arts and illustration, 
animation, 3D design and digital video—the Graphic Design department offers students the technological 
training and design skills needed to enter a highly competitive industry. Committed to empowering students, our 
program provides a multi-disciplinary design education, prepares students to be future designers, and 
strengthens links to the professional and university communities

Program Description

The goal of the Butte College Graphic Design program is to prepare students for entry level positions. Students who successfully complete the program and plan to earn a four-year degree will have a solid foundation for application to the design school of their choice.

Employment of graphic designers is expected to grow 10 percent, about as fast as average for all occupations from 2006 to 2016, as demand for graphic design continues to increase from advertisers, publishers, and computer design firms. Some of this increase is expected to stem from the expansion of the video entertainment market, including television, movies, video, and made-for-Internet outlets.

Moreover, graphic designers with Web site design and animation experience will especially be needed as demand increases for design projects for interactive media—Web sites, video games, cellular telephones, personal digital assistants, and other technology. Demand for graphic designers also will increase as advertising firms create print and Web marketing and promotional materials for a growing number of products and services.

There are currently one fulltime and seven associate faculty on the main campus teaching day and evening classes.

The program offers eight courses in Graphic Design, with another seven classes that crossover from the Multimedia Studies program. 

Class sizes are based on the number of available computers (25 in each of three Apple computer labs).

In the California Community Colleges Chancellor's Office system wide  report of 2007-2008 wage gains by TOPS code, the 
Graphic Design and Multimedia wage gain for students 2 to 3 years after earning their diploma or certificate in Graphic Design or Multimedia was $45,451 compared to those without a diploma/certificate who earned a median income gain of only $10,708  The survey was based on 244 awards earned during the assessment period.

Future Development Strategy

Strategy 1

The Graphic Design program will strive to increase the awareness of local high school students and business leaders by establishing and maintaining contact with the local media, high school design and art teachers, and the local business community; inviting local high school classes to tour our facilities; and inviting business leaders to join the advisory board and visit the design facilities.

Initiatives
  • Inspiring passion through collaboration
  • Focusing on student success
  • Valuing a culture of learning

  • Supporting Rationale


    Supporting Rationale Alignment
  • Supports Previous Program Review Recommendations
  • Maintaining core programs and services
  • Increasing student success
  • Required Resources

    The Adobe Photoshop Suite is needed in all three Apple computer labs. This upgrade on our software is needed for student success.

    Current Revenue Stream

    Augmentation Requests

    Original Priority Funded Program, Unit, Area Resource Type Description Account Number Object Code One-Time Augment Ongoing Augment Supporting Rationale
    1 Yes Graphic Design, Multimedia Studies, Photography Operating Expenses Adobe Suite upgrade for three Mac labs 11-000-512-1-061460 56411 $35,000.00 $0.00 The Adobe Photoshop Suite is needed in all three Apple computer labs. This upgrade on our software is needed for student success. Our current Adobe software is a year behind, and the Video software we use is four years old and does not run well on our computers. By upgrading to the newest Adobe suite, we will be able to switch from the old video software and begin using the newest Adobe video software.
    Total(s) $35,000.00 $0.00