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Academic Programs

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Butte College 2016-2017 Catalog. Program details:

Marketing

Career/Technical
AS Degree in Marketing
Certificate of Achievement in Marketing
Certificate in Business on the Web

Marketing Program
Patrick Christensen, Chair (530) 895-2598
Department Office: BE 116 (530) 895-2371
Counseling and Advising: (530) 895-2378

About the Program
The Marketing program is designed to provide students with a well-rounded education in business operations, marketing principles, human relations, accounting, business law, economics and computer applications.

To be successful, students need basic competence in reading, written and oral communication, and mathematics. Also, students in this field should possess an interest in working with others, developing business strategies, and responding to today's competitive business environment and changing technology.

High school students are encouraged to take courses in business, mathematics, communication, and computer applications. Foreign language and social science courses would be helpful.

Career Opportunities
This program is designed to teach students to solve problems, develop marketing strategies, make oral presentations, and write reports such as marketing plans and sales proposals. Marketing skills are useful in many job settings: retail, wholesale, manufacturing, social services, government, and education. These skills also are important for people who wish to improve their performance in existing jobs or develop their own businesses.

Gainful Employment Information
Certificate of Achievement in Marketing:
www.butte.edu/curriculum/gainful-employment/0131100CA.html

To obtain an Associate's degree, students must complete both the major requirements and the graduation requirements listed at the beginning of the Career and Technical Education Programs section of that catalog.

Note that some courses have a prerequisite (P), corequisite (C), or both (P/C). Prerequisites and corequisites are listed within each course description in that catalog.


AS Degree in Marketing 60 Units Minimum

Student Learning Outcomes
Upon successful completion of this program, the student will be able to:
  • Identify business terms and concepts, and effectively communicate using the language of business.
  • Make effective business decisions using a systematic, evaluative, information-based approach.
  • Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.
Required courses for the major: 42 - 43 Units

Electives - Select 6 unit from the following:6


Certificate of Achievement in Marketing 30 - 31 Units

Student Learning Outcomes
Upon successful completion of this program, the student will be able to:
  • Identify business terms and concepts, and effectively communicate using the language of business.
  • Make effective business decisions using a systematic, evaluative, information-based approach.
  • Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today's multicultural, team-oriented, rapidly changing environment.
Required courses for the certificate:


Certificate in Business on the Web 15 Units

Student Learning Outcomes
Upon successful completion of this program, the student will be able to:
  • Understand business terms and concepts, and effectively communicate using the language of business.
  • Make effective web-based business decisions using a systematic, evaluative, information-based approach.
Required courses for the certificate:
CSCI 31 Web Development I Has prerequisite(s)3

Butte College | 3536 Butte Campus Drive, Oroville CA 95965 | General Information (530) 895-2511

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